Friday, 11 March 2011

Hnery Jenkins

There is a new demand for the younger generation to have access to all media whenever and wherever  they want, so companies are trying to converge technology as much as possible to keep up with their demands.Meaning consumers reform how we receive our media and the way companies then produce them.
Herny Jekins highlights the socail and culture change ahead of technological change. Particularly culture as sharing with each other is mutaly worrying ie. facebook. There has become a culture spill over 'celebrities'.

Collective intelligence based on challenging each other and the solution if each of us answer independently than the average at the answer is more likely to be correct? This can make a good search engine like Wikipedia accurate?

It is hard to think of any place now where media is not relative as it is all around us. As technological media grows the generation will grow

Henry Jenkins

Henry Jenkins is a theorist born in 1958. He has conceived multiple theories on the direction of modern day media, and his ideas on convergence are known worldwide.

He believes that shairing ideas across a large space has always existed but now with the internet and iphones it has become far easier. He believes it is because of social and cultural development has made the urge for being able to share ideas using media prominent.    

MARTIN TAYLOR 4 LYF! HAPY BURFDEY ITS YUR 18TH :D!!!!1!11

Henry Jenkins Interview

Collective Intelligence: In a network society nobody knows everything, but everyone knows something because we rely on others expertise from various sources for information. For example Wikipedia is a model of Collective Intelligence.

Media integrated in our lives?: Everywhere we go we are surrounded by media with such things as advertisements and news. Media is being pumped at us through the products that have come from the technological convergence.

Convergence, cultural or technological?: Social/cultural convergence proceeds the technological convergence but the technology amplifies the trends of the culture. if consumers view media texts with great difficulty then a prediction can be made as to what technical needs will occur.

Participatory Culture:
People enjoy finding out information from various different medias and then this allows them to distribute that information from a particular media text to other people to involve them in what they are doing. The success of the Obama campaign was due to participatory culture.

Henjay

Henjay is a modern day Jesus, predicting the direction our media will go in using all the power of his beard. His beard represents the significant value of the power of Jesus Christ. Despite his conviction in 1967 of paedophilia and multiple arrrests for slavery, hey then went to rehab that taught him about media convergence.

30 years on, and Henjay is now one of the most famous faces in the world. He has multiple statues made of  gold in large cities such as London, Paris, Milan and Fen Drayton.
The man is a genius, and our hero.

Friday, 4 March 2011

Discuss How Online Media Have Changed Consumer Behaviour and Audience Response Over Time?

A key way in which consumers have changed along with online media is that they now share a belief that their actions directly influence the media that they are consuming at any one moment in time or, through their ideas of what makes quality programming, have the ability to have their collective say in the creative process behind their favourite examples of media, be they of the TV programme OR film variety: it is estimated that

How consumers behaviour...

...audiences response transformed by online media in relation to the past?

in the past the consumption of media was linear this means that we had no choice in the order we viewed the content like television shows. The audiences at the time had that as there expectation but now with the internet developing and websites like 40d we can now watch shows when we want so being able to control our media consumption is now the expectation of the audiences.

How online media has changed consumer behaviour over time

during the birth of the online era, interactivity was near non-existent in the media they indulged in. However this was due to a lack in advances in technology. As internet services improved and it became possible to stream video over the internet the use of this new feature boomed and through websites like youtube it became very popular. Now television channels have "on demand" sites where viewers can watch recently aired programmes anytime they choose.

How online media has changed consumer behaviour over time

In the dawn of the online age, there wasn't much interactivity between end-users and the media they consumed. (Mainly due to the limitations of dial-up data transfer speeds at the time) these data limitations restricted the possibilities for rich media. This 'Web 1.0' was depressing, and limited in its scope. It was only upon the eventual rollout of broadband internet that online video, music and gaming hit the mainstream. This transition from web 1.0 to web 2.0 did not happen instantaneously. The development of rich media streams such as BBC iPlayer, 4OD and iTV has changed the way consumers consumer the media that producers want them to consume.

take one media form we have looked into (TV and film) and discuss how online media has changed consumers behaviour and audiences responses over time.

On-line media has changed consumers behaviour and audiences responses over time by having a wider range of on-line media such as, having interactive web pages such as BBC iplayer. You are now also able to download films online, this allows people to have different views and opinions as they may think that this is morally right. The more information given to us via this on-line media, the higher our expectations become. This means that our demand for more presented information with increasingly high production values and entertainment expectations increases massively. 

Knowledge society is as the electronic media changes and shapes our cultural perspectives, society if moving from an industrial to an information based society. Nowadays we have much more information to access with the rise of the internet which increases access to global media and ranges of information sources.     

A man called Marshall Mcluhan charted the way media has been shaped and how we understand and receive information in the three following steps: Tribal Era, Gutenberg Age and Electronic age of detribalised man.

In the 1940's it was believed that media messages are injected to the audience this is known as the hypodermic needle model, and the consumers are known as passive. 
In the 1950's the gratifications theory came about, the audience was then seen as active consumers. This means that they were able to pick what media we consume. We had lots of different reasons for doing this, such as entertainment, escapism and information etc.  

Globalisation has happened because of on-line media such as the internet, and this has made products accessible all over the world. For example a film 

How online media has changed consumer behaviour and audience response over time?

How online media has changed consumer behaviour and audience response over time?

Online media has changed consumer behaviour and audience response over time through the development of web 1.0 to web 2.0, passive to active consumption, globalization and democratization of the media. Theorists that show how online media has changed the consumer behaviour and audience response are; Marshall McLuhan, who says that media has been shaped from how we receive and understand information into three different steps of Tribal Era, Gutenburg Age and Electronic Age of retribalised man. Then Chris Anderson says in the Long Tail Theory that our culture and economy are increasingly shifting away from relatively small main stream products and markets towards a huge number of niche markets.

Online media has changed consumer behaviour and audience response over time through web 1.0 to web 2.0, as traditionally media forms included TV and Radio which were passive as the consumer just received the information they were told with no interactivity with the programmes or channels. This was then developed to web 2.0 the new media forms of internet and online TV which were more active for the consumer as they could pick and choose which website they want to go on or what programme to watch when they want. This development of web 2.0 has changed consumer behaviour as it means they have become more interactive with what they consume and how they choose to do so through whichever media form. Also web 2.0 means that now the audience expect more from websites or TV as they want to be more interactive and active with what they consume, so they expect the TV programme or channels to offer them more than they had before. The development of web 2.0 and how it is more active than the previous web 1.0 shows how it agrees with the Uses and Gratification theory that we as audiences are more active as consumers as we are able to pick up what media we consume, therefore our expectations are higher as we want the media forms to produce products that the consumers want.

Online media has changed consumer behaviour and audience response over time through the change from passive to active consumption. An example of the different theories as to whether we as consumers are active or passive are the Uses and Gratification theory of 1960s which suggests we are active, or the Hypodermic Needle Model which suggest we are passive. Our behaviour as a consumer has changed as we become more active as the uses and gratifications theory states. Blumer and Katz expanded this theory in 1974, suggesting a series of possible reasons why audience member might consume a media text, these were separated into four main points; Personal relationships, Diversion, Personal Identity and Surveillance. These have changed the audiences response and consumer behaviour because as consumers we expect to relate to the media form by interacting with its information. In comparison the Hypodermic Needle Model suggests that we as consumers are still passive and that information in the media messages are injected into the consumer. This relates to the the theory by Marshall McLuhan who suggests that in the Tribal Era consumers received information/entertainment/media forms verbally therefore making it narrative based, so the audience would not question the information they received.

Paired Activity: Mick + Mint

Take one media form we have looked into (TV or film), and discuss how online media has changed consumer behaviour and audience response over time.

How has online TV media has changed consumer behaviour over time?

Since the start of the Gutenburg age, Consumer's behaviour towards TV has changed dramatically. For example:

  • Online TV has become available over the past few years in the form of Catch-up TV on demand, where broadcasters present differing forms of media to the general public through the use of browser plug-ins and built-in flash players. This has become available as TV broadcasters still have rights to broadcast a program for a certain amount of time after the first on air viewing.
  • Consumers have found it easier to pirate whole series of TV programme's (CSI, Misfits etc) because of the increase in technological advancement with TV recorders. This, although illegal, makes it much easier for consumers of a series to find their products online free of charge and may save on subscriptions and bills that some channels use for revenue. Consumers would rather save money by searching (and watching) products of interest, online for free.

Friday, 18 February 2011

Define: Internet Protocol television (IPTV) is a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g, the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats. this can help TV companies as with the internet their audience has another chance to watch programs again on things like 4OD and BBC iPlayer. this helps the companies because i can widen the audience and more space for advertising, making the more profitable. 

the development of IPTV has changed many aspects in the television industry now there are more and more channels joining IPTV and are broadcasting more and more TV-shows and series. also channels have started producing shows that are specifically created for the internet. channel have a web series called dub-plate drama that has been rather successful and other channels are following suit by creating shows.



Impact of the Internet on Media Production

1. Wikipedia describes Internet Protocol Television (IPTV) as:

        "a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet andbroadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats."

In our own words, this essentially describes IPTV as an alternative to the radio frequencies television traditionally uses. Instead of radio frequencies, IPTV allows television companies to utilise a 'packet-based network structure'. Examples of this include BBC's live streaming of its content over its iPlayer service, or Channel 4's On Demand 4oD service.

2. how do you think that the development of iptv has changed the television industry over time.

I think that the television industry has changed because shows get more viewing  figures because of the capability of watching TV shows through a live-stream via a laptop so people wont miss episodes as often if there not at home ect. Also with this there are now web series which are essentially the same to TV shows but on the internet at its time slot. These shows are a lot cheaper to make but are popular. The level of quality control has been increased on every episode of a series due to the fact that people can go back to watch episodes when ever they like .

we like hairy bumhole, mmmmmmhhhhhhhhhhhh sexy.

impact of the internet on media production

'Internet Protocol television (IPTV) is a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet andbroadband Internet networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats' This is a quote from wikipedia. 


Internet protocol television is television broadcasted over the internet, rather than what 

Impacts of the internet on Media Production

Internet protocol television is a service through internet television and uses broadband rather than satellite signal and cable television. High speed net connection. Packets of data sent across the net. Youtube and 4OD are examples of this.


The television industry has changed over time because IPT allows us to watch HD videos using the internet

 

IPTV

In the uk we are seeing an increasing number of digital tv services delivered over a broadbrand internet connection. These services include: BBC i player, BT vision, Virgin on demand service, Sky anytime +, Seesaw and Youview.

IPTV stands for Internet Protocol TV. Broadband is required to access IPTV, but with convergence many people can now view these services on phones and such. IPTV can be accessed through a variety of tubes including corporate or building centred LANs.

IPTV carries several advantages over old-school typical television.   It is carried over telephone lines, telephone companies are in a prime position to offer IPTV services initially, but it is expected that other carriers will offer the service in the future. IPTV companies have promised faster and more efficient streaming speeds than current VoD (Video on Demand) services such as BBC iPlayer, and therefore theoretically reduced prices to operators and subscribers alike.

The development of IPTV will obviously be seen by many as a good development for consumers, however, it seems that ISPs and telephone companies will benefit more from increased revenue than will actual end-consumers.






Friday, 11 February 2011

Long Tail

The Long Tail theory is the idea of a niche product which  or possibly more than a mainstream medium.
An example of the Long Tail theory is 'How It Works' as a niche programme, and 'Two and a Half Men' as a mainstream form of media.

The first media product we have chosen to research is 'How It Works'
The long tail:
Basically, the long tail theory suggests that because of the internet, the sum of all niche tv channels such as eurosports can now gross more than main stream tv channels like the BBC.

Niche Channel:
An example of a niche tv channel is Sky Sports. This allows its viewers to view different sports such as Football and Cricket on one channel.

Sky sports 1 share viewing percentage as of Jan 2011 is 1.2


Main stream channel:
The BBC is an example of a main stream channel. It gives a variety of tv shows such as soaps and dramas.

BBC 1 share viewing percentage is 20.7 as of January 2011.
The long tail is an economic theory which details the financial viability of niche media products.

Niche films
Mongol- 2007 about Genghis khan
Flags of our fathers - 2006 American war against Japan
Letters from Iwo Jima - 2006 Japanese side of the war with America

The total Gross of all three films £161,000,000

The total gross of Harry potter and the philosophers stone £974,000,000

This shows that the theory of the long tail doesn't work as a mainstream market film made nearly 6 times the profit of three niche films. 

Media an' that

Long Tail
This is to to do with niche and mainstream and how they compare to one another in a modern age. In the past, the mainstream dominated all niche products because there were not specific TV channels or websites for these niche markets. Today we have TV channels such as "Teachers TV" which are specifically created for teachers. This is a niche market.
The Long Tail theory is that with the internet, niche markets have become as accessable and in some ways as popular as mainstream products.

In our research  the BBC holds the majority of this country's viewing figures which is a mainstream channel. Compared to channels like Nicktoons and MTV which hold about 0.8 percent of the UK's viewing figures.  This disproved the theory of long tail because the niche channels clearly are not as popular as the mainstream.  

'Long Tail Theory'

We have researched using the website Barb.co.uk to collate information about 3 niche TV channels to see if their viewing figures could equal or dominate the figures of one mainstream channel. We did this to prove if the Long Tail Theory by Chris Anderson is correct. 
In our findings we have proved with particular channels that we picked, that his theory cannot be applied in every situation to do with the more of less view. The Long Tail Theory is that in the advent of broadband internet it had transformed economics, commerce and consumption; which can be shown through iTunes, YouTube and social networking sites.


Define Niche: a position particularly well suited to the person who occupies it.


Define Mainstream: Mainstream is, generally, the common current of thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct. It is a term most often applied in the arts (i.e., music, literature, and performance)

3 Niche TV Channels

Channel                        Average Daily Reach                             Weekly Reach           
                                    000s                        %                        000s                        %           

Motors TV                    61                        0.1                        329                         0.6
BET                               48                        0.1                        195                        0.3
Animal Planet            218                        0.4                        904                        1.6
Totals                         327                        0.6                        1428                      2.5

Main Stream

Channel 4                    16,653                        29.1                        40,218            70.4            

The long tail theory

We looked at the proportion of media consumption for both niche and mainstream television channels. We used Barb to compare the average daily viewing figures for a number of different Niche television channels, we found that even six different niche programmes together still couldn't top the overall views of a day on a channel such as BBC1. Niche programmes are aimed at specialist audiences, for example:


Niche



  • Horse + Country - 34000 average daily views.
  • Lava TV - 28000 average daily views.
  • Liverpool FC TV - 109000 average daily views.
  • Men and Movies - 19000 average daily views.
  • My channel - 9000 average daily views.
  • The africa channel - 18000 average daily views.
Mainstream
  • In comparison BBC1 recieves 30,449,000
These figures show that the Long Tail Theory does not always apply as the mainstream channel clearly has alot more veiws than the specialist channels put together. This is because BBC1 is a national channel watched by most of the UK but obviously the niche channels are aimed at specialist audiences so are only watched by minorities that are interested in that kind of tv.
Long tail theory
It is the availability of products and it says that the development of technology in recent years though the internet had made everything to be more assessable and almost instant. This has allowed niche markets to be of more value within the markets and increase the amount of niche markets. The theory argues that you many niche market can meet the revenue of a mass market.
This is an example of our research on various tv channels:
Niche TV channels such as Animal Planet     - 218000
                                            BBC Parliament  - 127000
                                            Food Network     - 153000
ratings added together do not make up a rating of a mainstream TV channel however.The mainstream of
                                            BBC1                  - 30449000
has more ratings than three niche TV channels added together therefore the theory of 'the longtail' is not true in this case. 


Activity 2


'We Think' theory believes that our 'knowledge' is shifting in the online age because people can share ideas and thoughts because of the internet by giving them a voice and giving them freedom.

'Wikinomic' theory believe that mass collaboration changes everything because anyone can edit, adding, removing and changing material.    

         -    'Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.'

Friday, 4 February 2011

1. What is the role of the copyright and trade marks act (2002)?
This act is an amendment of the copyright, designs and patents act 1988 that protects copyrighted material.

2. What is the role of Ofcom?
"Ofcom's responsibilities are wide-ranging, covering all types of industries and processes. It has a statutory duty to the interests of citizens and consumers by promoting competition, and protecting consumers from what might be considers harmful or offensive material. Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints and competition. Ofcom has a policy to undertake many consultation processes."

3. How do you think downloading tv programmes and films for free have effected the tv and film industries?
Downloading a tv show illegally could effect its budget for a later series of the show. TV shows that get a good amount of audience on so are then put out on dvd and the dvd sales show how popular the show is, the higher the dvd sales there is more chance of the channel the show is on will give them a bigger budget, if they don't make money on dvd sales then they will properly receive a lower budget for next series and the quality of the show might go down. 

Although, the opposing argument for this is that                                                       

and we smell like poo poo <3 mint-tea

Copyright

What is the role of the Copyright and Trade Mark Act (2002)?






What is the role of Ofcom?


To identify affects in communication

How do you think of downloading TV Programmes and Films  for free have effected the TV and Film Industries?


The industry might be losing money because people are downloading for free.

Do you agree with the new copyright proposal on downloading set out by Ofcom? Why?

We believe it will be hard to keep control on the downloading as so many people download all the time so they will have so much work to do to keep an eye on the amount of downloads people are doing.
1. The Copyright and Trademarks act is a law introduced in 2002 to protect content creators. It is a revision of the 1988 act, which by 2002 had become redundant and outdated with the advent of the internet and increasing ease of copying material.

Officially, the act's definition is as follows:

This Act amends the criminal provisions in intellectual property law, more specifically the law relating to copyright, rights in performances, fraudulent reception of conditional access transmissions by use of unauthorised decoders and trade marks. The Act brings about some rationalisation of these criminal provisions by removing some of the differences. The three areas in which rationalisation is provided by the Act are maximum penalties for certain offences in intellectual property law, police search and seizure powers relating to offences and court orders on forfeiture of illegal material that may have been seized during investigation of offences. The Act does not make any changes to the scope of criminal offences in intellectual property law so that the type of behaviour that can give rise to an offence remains the same.

In other words, the updated version of the 1988 "Copyright, Decisions and Patents Act" ensures maximum protection for content creators, and means that anyone caught reusing copyrighted material without express permission may be fined and in extreme cases (mass distribution of copyrighted content, for example) even receive a criminal record.

There are omissions to this: for example, copyrighted material is allowed to be used without either express permission or payment if the intent is to "parody or review". This is how clip shows and review shows can afford to operate.

2. Ofcom's chief role is to enforce the 9 o'clock watershed; they also patronise the elderly.
What is the role of the Copyright and Trade Marks Act 2002?

The role of the Copyright and Trade Marks Act 2002 can be described in quite a few ways:

To Protect copyrighted material and trade marks, and assist in persuing the majority of people infringing these laws.
to give copyright and trade mark holders a sense of security for their product.

What is the role of Ofcom?

The role of ofcom is to further protect these copyrights and trade marks and to help pursue the culprates infringing these rights.

How do you think downloading TV programmes and Films for free have affected the TV and film industries?

What first comes to mind when considering the damage done to the TV and Film industries is Loss, profit, and the effect that has on the economy. Clearly as more people start to download these products for free over the internet, potential profits are lost. customers who may have ended up buying it from a retail store now do not need to as the product has been found cheaper elsewhere.
However, though potential profits are lost, More people would probably end up consuming the product (depending on how easy it is to find for free). so if anything, companies in the TV and film industry may find themselves better off through the increased advertisement of their product (As its more affordable).

Do you agree with the new copyright proposoal and why?

This new copyright proposal can be seen as counterproductive for consumers, so i see this copyright proposal as Disagreeable for that matter. This is because the proposal has clearly been set against consumers of pirate material, and in favor of the TV and Films industry. It also disregards the nature of availability and the issue of finding media that is out of print which may only be available through illegitimate sources.

Downloading TV/Film

1. Downloading for personal use

Downloading a tv show for your own use is illegal, you would gain the file of the download from an unofficial party who dose not own the rights so no money gets paid to the creative force of the program. We personally feel that this is a wrong thing to do because it is wrong to take things with out paying when you didn't own them but also illegally downloading could effect the shows future because the show would make less money so no profit  and this could end up with the show getting a lower budget for the future.

Although, you could argue that because online you are only viewing a digital copy of the tv show and not an actual copy of the tv show you are in essence not taking away anything from the production companies.

2. Downloading and giving to to a friend in exchange for money

and i Patrick have a massive head + even larger forehead.

Downloads

Downloading a particular TV show for personal use is ok.

Yes, if the form of media is available for free then why would you pay for it. Also if everyone else is getting it for free with no negative consequences its worth doing.

It is okay if i download a TV programme, watch it then give to a friend in exchange for money.

Yes, if they are not clever enough to download it for free and want the product then why not sell it to them.
"Downloading a particular TV show for personal use is ok."
Our opinions on the subject at hand are that downloading a particular TV show for personal use is morally, if not legally, acceptable.

"It is OK if I download a TV program, watch it then give it to my friend in exchange for money."
If you sell your mate a torrent, you're a bit of a slut. who sells his soul to the devil! and he eats it up.

illegal downloads.

Downloading a particular TV show for personal use is ok. 


We believe this statement is correct, within a certain extent. We think this is ok as long as it is not done too much or too regular and not everyone does it. It would be wrong if everyone did this instead of watching television itself. 






It is ok if I download a TV programme, watch it then give to a friend in exchange for money.



Illegal Download and Copyright Questions

1) Downloading a particular TV show for personal uses is ok?
We feel that this is still illegal as the copy of the show downloaded would be from an illegal source. In a way we personally feel that to some extent this is okay.

2) Is it okay if i download a TV program, watch it, then give to my friend in exchange for money?
in answer to this question we feel that to sell a show that was downloaded for free and then sold for profit is wrong because they don't have the right to sell and profit from the product and also we feel that it is morally wrong.

Both are illegal, but to sell the TV program as well  as download it effects the production company more so, which is worse.

3) What is the role of the Copyright and Trade Marks Act 2002?
The Act brings about some rationalisation of these criminal provisions by removing some of the differences. The three areas in which rationalisation is provided by the Act are maximum penalties for certain offences in intellectual property law, police search and seizure powers relating to offences and court orders on forfeiture of illegal material that may have been seized during investigation of offences. The Act does not make any changes to the scope of criminal offences in intellectual property law so that the type of behaviour that can give rise to an offence remains the same. 


4) What is the role of Ofcom?
Ofcom, is the independent telecommunications regulator and competition authority for the communication industries in the United Kingdom They regulate the TV and radio sectors, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate.


5) How do you think downloading TV programmes and Films for free have effected the TV and Film industries?
It has effected the TV and Film industries as the production companies aren't making any profit. Which in turn means that there is less money for more TV programmes or films to be produced as the companies won't have the funds to make more.


6) Do you agree with the new copyright proposal on downloading set out by Ofcom? Why? 'Broadband customers who are caught downloading copyrighted material three times in the same year will have their names passed to rights holders, under the new proposal outlined by Ofcom. We don't agree with this as it depends whether you are then distributing the downloaded item for a profit, then the names should be passed on. But if it is for personal use, then it should be more acceptable but still be seen as illegal, with less of a consequence.

Downloading TV shows

Is it okay to download TV shows for personal use?

Downloading a TV show for personal use is a much less ethical grey area than distribution for profit as the financial losses for the TV network/company in question are only the advertising revenue from one potential viewer.

Is it cool to then sell downloaded TV shows

No, the quality will be potentially poorer quality than if it was viewed from a legitimate source. You would also be breaking the law and could be sued extensively. One must also consider the artistic endeavour of the artists involved in the production of the television show and question the moral integrity of a person who would deny a living to those who create the content they so willingly consume.


http://www.youtube.com/watch?v=fS6ncGEyszc

Friday, 28 January 2011

To what extent would you...

...say that online Film Reviews are postmodern?

1. Are online reviews inter-textual or bricolage? Why?

This depends if the film in question was an adaptation of another media text. A online film review
can be inter-textual because a film review is only using the film to create it which is the characteristic of inter-textual. but if the film was made from a book lets say, the review can then be bricolage because you would review/compare the book to the film and vice-versa.

2. how dose online reviews relate to baudrillards theory of simulacra?

Online films reviews could be effected by simulacra because the person or people doing the review opinion's could be swayed by other reviews they have seen pointing things out they didnt notice first time round, or they might present there review in a similar way to other reviewers. We where looking at Spill.com they do there reviews as a group in video form, which is something done by many online reviewers, But something they do different is that they have animated versions of themselves in the video. Reviews can have elements of other reviews in them but they can put an original spin in it.       

Greg & Luke

Intertextuality - when one media product is continued into another form of media, for example the harry potter books being made into films.

1) Are online reviews intertextual or bricolage? why? 

Online reviews are bircolage as its more than one person writing about the film review.

2) How does online reviews relate to baudrillards theory of similar. 




To what extent would you say film reviews are post modern?

We have based our answers on a film review, of Black Swan by Peter Bradshaw, film critic for the Guardian.

Are online reviews intertextual or bricolage? Why?

We think that film reviews are intertextual, as you wouldn't be able to review the film without watching it. This means that you are unable to form an opinion on the film because you wouldn't of seen it yet. The review as a media text, creates a further layer of meaning to the original media text of the film. By reading this review you can see the layers within the film, that you may not of noticed if you hadn't of read the film review.

How does online reviews relate to baudrillards theory of simulacra?

Simulacra is when a media text becomes more realistic than the reality they seek to convey. Film reviews are quite key to whether one would choose to see the film or not, and therefore relate to baudrillards theory of simulacra. If one reads a bad review of the film, they may not be willing to go and see the film for themselves.

film reviews

Are online review intertextual or bricolage? why?


Online film is intertextual because it is produced by one other media product such as the film.

How does online reviews relate to Baudrillard theory of simlacra?



Is it a positive or negative review? how?


Positive

Friday, 21 January 2011

globalisation and online film

Globalisation is becoming increasingly important as it is changing the way that media is distributed throughout the world. This often means large companies have the resources to expand globally becoming global players, however this leads to many of the homegrown media organisations to become out of business. One example of this is McDonalds taking over smaller fast food chains.
The film industry is very global, this is because it's easy to access information on the internet. Without the internet and the media coverage of the films many people wouldn't be able to hear about the films. Companies such as Universal and Warner Brothers are large and therefore have the resources to be able to promote their films in countries other than America. Businesses such as these are pushing out the smaller film companies such as the BBC.
Audience consumption is separated into two different criteria's:

  • The Global Village Theory
  • The Receptiom Theory

Globalisation

Arron Voice, Josh Nightingale and Rachael Humphrey

What does globalisation mean?
Networks/connections where all technologies are coming together (convergence) along with people, like how the different technologies are connected through the internet giving worldwide access by anyone. Globalisation is more connected to distribution than production, because distribution involves giving all medias to the public to consume.  

To what extent would you say that the film industry is global?
Again the globalisation of the film industry is due to distribution, because in the advent of new technologies it has become easier to penetrate other countries cinema markets. However globalisation in the film industry does not mean that all films have been produced are distributed, as they can be shown online or downloaded.

Globalisation and online media

1. What does globalisation mean?
Globalisation basically means, that everything goes everywhere around the world, for example goods, services, labour, technology and capital worldwide, an example of this could be universal studios. This gives media organisations the ability to increase their audiences.

2. To what extent would you say that the film industry is global?
The film industry is very global because you can download/buy/watch online, pretty much everywhere in the world. Films are made all over the world, therefore they shouldn't just be released in just the one country. Some film industries that could be global are, universal, warnerbros etc. 

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