Define: Internet Protocol television (IPTV) is a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g, the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats. this can help TV companies as with the internet their audience has another chance to watch programs again on things like 4OD and BBC iPlayer. this helps the companies because i can widen the audience and more space for advertising, making the more profitable. 

the development of IPTV has changed many aspects in the television industry now there are more and more channels joining IPTV and are broadcasting more and more TV-shows and series. also channels have started producing shows that are specifically created for the internet. channel have a web series called dub-plate drama that has been rather successful and other channels are following suit by creating shows.