The long tail:
Basically, the long tail theory suggests that because of the internet, the sum of all niche tv channels such as eurosports can now gross more than main stream tv channels like the BBC.

Niche Channel:
An example of a niche tv channel is Sky Sports. This allows its viewers to view different sports such as Football and Cricket on one channel.

Sky sports 1 share viewing percentage as of Jan 2011 is 1.2


Main stream channel:
The BBC is an example of a main stream channel. It gives a variety of tv shows such as soaps and dramas.

BBC 1 share viewing percentage is 20.7 as of January 2011.