How online media has changed consumer behaviour over time

In the dawn of the online age, there wasn't much interactivity between end-users and the media they consumed. (Mainly due to the limitations of dial-up data transfer speeds at the time) these data limitations restricted the possibilities for rich media. This 'Web 1.0' was depressing, and limited in its scope. It was only upon the eventual rollout of broadband internet that online video, music and gaming hit the mainstream. This transition from web 1.0 to web 2.0 did not happen instantaneously. The development of rich media streams such as BBC iPlayer, 4OD and iTV has changed the way consumers consumer the media that producers want them to consume.