Media integrated in our lives?: Everywhere we go we are surrounded by media with such things as advertisements and news. Media is being pumped at us through the products that have come from the technological convergence.
Convergence, cultural or technological?: Social/cultural convergence proceeds the technological convergence but the technology amplifies the trends of the culture. if consumers view media texts with great difficulty then a prediction can be made as to what technical needs will occur.
Participatory Culture:
People enjoy finding out information from various different medias and then this allows them to distribute that information from a particular media text to other people to involve them in what they are doing. The success of the Obama campaign was due to participatory culture.
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