globalisation and online film

Globalisation is becoming increasingly important as it is changing the way that media is distributed throughout the world. This often means large companies have the resources to expand globally becoming global players, however this leads to many of the homegrown media organisations to become out of business. One example of this is McDonalds taking over smaller fast food chains.
The film industry is very global, this is because it's easy to access information on the internet. Without the internet and the media coverage of the films many people wouldn't be able to hear about the films. Companies such as Universal and Warner Brothers are large and therefore have the resources to be able to promote their films in countries other than America. Businesses such as these are pushing out the smaller film companies such as the BBC.
Audience consumption is separated into two different criteria's:

• The Global Village Theory
• The Receptiom Theory