Long Tail
This is to to do with niche and mainstream and how they compare to one another in a modern age. In the past, the mainstream dominated all niche products because there were not specific TV channels or websites for these niche markets. Today we have TV channels such as "Teachers TV" which are specifically created for teachers. This is a niche market.
The Long Tail theory is that with the internet, niche markets have become as accessable and in some ways as popular as mainstream products.
In our research the BBC holds the majority of this country's viewing figures which is a mainstream channel. Compared to channels like Nicktoons and MTV which hold about 0.8 percent of the UK's viewing figures. This disproved the theory of long tail because the niche channels clearly are not as popular as the mainstream.
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