Paired Activity: Mick + Mint

Take one media form we have looked into (TV or film), and discuss how online media has changed consumer behaviour and audience response over time.

How has online TV media has changed consumer behaviour over time?

Since the start of the Gutenburg age, Consumer's behaviour towards TV has changed dramatically. For example:

• Online TV has become available over the past few years in the form of Catch-up TV on demand, where broadcasters present differing forms of media to the general public through the use of browser plug-ins and built-in flash players. This has become available as TV broadcasters still have rights to broadcast a program for a certain amount of time after the first on air viewing.
• Consumers have found it easier to pirate whole series of TV programme's (CSI, Misfits etc) because of the increase in technological advancement with TV recorders. This, although illegal, makes it much easier for consumers of a series to find their products online free of charge and may save on subscriptions and bills that some channels use for revenue. Consumers would rather save money by searching (and watching) products of interest, online for free.