Long tail theory
It is the availability of products and it says that the development of technology in recent years though the internet had made everything to be more assessable and almost instant. This has allowed niche markets to be of more value within the markets and increase the amount of niche markets. The theory argues that you many niche market can meet the revenue of a mass market.
This is an example of our research on various tv channels:
Niche TV channels such as Animal Planet     - 218000
                                            BBC Parliament  - 127000
                                            Food Network     - 153000
ratings added together do not make up a rating of a mainstream TV channel however.The mainstream of
                                            BBC1                  - 30449000
has more ratings than three niche TV channels added together therefore the theory of 'the longtail' is not true in this case. 


Activity 2

'We Think' theory believes that our 'knowledge' is shifting in the online age because people can share ideas and thoughts because of the internet by giving them a voice and giving them freedom.

'Wikinomic' theory believe that mass collaboration changes everything because anyone can edit, adding, removing and changing material.    

         -    'Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.'