The long tail theory

We looked at the proportion of media consumption for both niche and mainstream television channels. We used Barb to compare the average daily viewing figures for a number of different Niche television channels, we found that even six different niche programmes together still couldn't top the overall views of a day on a channel such as BBC1. Niche programmes are aimed at specialist audiences, for example:


Niche

• Horse + Country - 34000 average daily views.
• Lava TV - 28000 average daily views.
• Liverpool FC TV - 109000 average daily views.
• Men and Movies - 19000 average daily views.
• My channel - 9000 average daily views.
• The africa channel - 18000 average daily views.

Mainstream

• In comparison BBC1 recieves 30,449,000

These figures show that the Long Tail Theory does not always apply as the mainstream channel clearly has alot more veiws than the specialist channels put together. This is because BBC1 is a national channel watched by most of the UK but obviously the niche channels are aimed at specialist audiences so are only watched by minorities that are interested in that kind of tv.