There is a new demand for the younger generation to have access to all media whenever and wherever they want, so companies are trying to converge technology as much as possible to keep up with their demands.Meaning consumers reform how we receive our media and the way companies then produce them.
Herny Jekins highlights the socail and culture change ahead of technological change. Particularly culture as sharing with each other is mutaly worrying ie. facebook. There has become a culture spill over 'celebrities'.
Collective intelligence based on challenging each other and the solution if each of us answer independently than the average at the answer is more likely to be correct? This can make a good search engine like Wikipedia accurate?
It is hard to think of any place now where media is not relative as it is all around us. As technological media grows the generation will grow
Friday, 11 March 2011
Henry Jenkins
Henry Jenkins is a theorist born in 1958. He has conceived multiple theories on the direction of modern day media, and his ideas on convergence are known worldwide.
He believes that shairing ideas across a large space has always existed but now with the internet and iphones it has become far easier. He believes it is because of social and cultural development has made the urge for being able to share ideas using media prominent.
MARTIN TAYLOR 4 LYF! HAPY BURFDEY ITS YUR 18TH :D!!!!1!11
He believes that shairing ideas across a large space has always existed but now with the internet and iphones it has become far easier. He believes it is because of social and cultural development has made the urge for being able to share ideas using media prominent.
MARTIN TAYLOR 4 LYF! HAPY BURFDEY ITS YUR 18TH :D!!!!1!11
Henry Jenkins Interview
Media integrated in our lives?: Everywhere we go we are surrounded by media with such things as advertisements and news. Media is being pumped at us through the products that have come from the technological convergence.
Convergence, cultural or technological?: Social/cultural convergence proceeds the technological convergence but the technology amplifies the trends of the culture. if consumers view media texts with great difficulty then a prediction can be made as to what technical needs will occur.
Participatory Culture:
People enjoy finding out information from various different medias and then this allows them to distribute that information from a particular media text to other people to involve them in what they are doing. The success of the Obama campaign was due to participatory culture.
Henjay
Henjay is a modern day Jesus, predicting the direction our media will go in using all the power of his beard. His beard represents the significant value of the power of Jesus Christ. Despite his conviction in 1967 of paedophilia and multiple arrrests for slavery, hey then went to rehab that taught him about media convergence.
30 years on, and Henjay is now one of the most famous faces in the world. He has multiple statues made of gold in large cities such as London, Paris, Milan and Fen Drayton.
The man is a genius, and our hero.
30 years on, and Henjay is now one of the most famous faces in the world. He has multiple statues made of gold in large cities such as London, Paris, Milan and Fen Drayton.
The man is a genius, and our hero.
Friday, 4 March 2011
Discuss How Online Media Have Changed Consumer Behaviour and Audience Response Over Time?
A key way in which consumers have changed along with online media is that they now share a belief that their actions directly influence the media that they are consuming at any one moment in time or, through their ideas of what makes quality programming, have the ability to have their collective say in the creative process behind their favourite examples of media, be they of the TV programme OR film variety: it is estimated that
How consumers behaviour...
...audiences response transformed by online media in relation to the past?
in the past the consumption of media was linear this means that we had no choice in the order we viewed the content like television shows. The audiences at the time had that as there expectation but now with the internet developing and websites like 40d we can now watch shows when we want so being able to control our media consumption is now the expectation of the audiences.
in the past the consumption of media was linear this means that we had no choice in the order we viewed the content like television shows. The audiences at the time had that as there expectation but now with the internet developing and websites like 40d we can now watch shows when we want so being able to control our media consumption is now the expectation of the audiences.
How online media has changed consumer behaviour over time
during the birth of the online era, interactivity was near non-existent in the media they indulged in. However this was due to a lack in advances in technology. As internet services improved and it became possible to stream video over the internet the use of this new feature boomed and through websites like youtube it became very popular. Now television channels have "on demand" sites where viewers can watch recently aired programmes anytime they choose.
How online media has changed consumer behaviour over time
In the dawn of the online age, there wasn't much interactivity between end-users and the media they consumed. (Mainly due to the limitations of dial-up data transfer speeds at the time) these data limitations restricted the possibilities for rich media. This 'Web 1.0' was depressing, and limited in its scope. It was only upon the eventual rollout of broadband internet that online video, music and gaming hit the mainstream. This transition from web 1.0 to web 2.0 did not happen instantaneously. The development of rich media streams such as BBC iPlayer, 4OD and iTV has changed the way consumers consumer the media that producers want them to consume.
take one media form we have looked into (TV and film) and discuss how online media has changed consumers behaviour and audiences responses over time.
On-line media has changed consumers behaviour and audiences responses over time by having a wider range of on-line media such as, having interactive web pages such as BBC iplayer. You are now also able to download films online, this allows people to have different views and opinions as they may think that this is morally right. The more information given to us via this on-line media, the higher our expectations become. This means that our demand for more presented information with increasingly high production values and entertainment expectations increases massively.
Knowledge society is as the electronic media changes and shapes our cultural perspectives, society if moving from an industrial to an information based society. Nowadays we have much more information to access with the rise of the internet which increases access to global media and ranges of information sources.
A man called Marshall Mcluhan charted the way media has been shaped and how we understand and receive information in the three following steps: Tribal Era, Gutenberg Age and Electronic age of detribalised man.
In the 1940's it was believed that media messages are injected to the audience this is known as the hypodermic needle model, and the consumers are known as passive.
In the 1950's the gratifications theory came about, the audience was then seen as active consumers. This means that they were able to pick what media we consume. We had lots of different reasons for doing this, such as entertainment, escapism and information etc.
Globalisation has happened because of on-line media such as the internet, and this has made products accessible all over the world. For example a film
Knowledge society is as the electronic media changes and shapes our cultural perspectives, society if moving from an industrial to an information based society. Nowadays we have much more information to access with the rise of the internet which increases access to global media and ranges of information sources.
A man called Marshall Mcluhan charted the way media has been shaped and how we understand and receive information in the three following steps: Tribal Era, Gutenberg Age and Electronic age of detribalised man.
In the 1940's it was believed that media messages are injected to the audience this is known as the hypodermic needle model, and the consumers are known as passive.
In the 1950's the gratifications theory came about, the audience was then seen as active consumers. This means that they were able to pick what media we consume. We had lots of different reasons for doing this, such as entertainment, escapism and information etc.
Globalisation has happened because of on-line media such as the internet, and this has made products accessible all over the world. For example a film
How online media has changed consumer behaviour and audience response over time?
How online media has changed consumer behaviour and audience response over time?
Online media has changed consumer behaviour and audience response over time through the development of web 1.0 to web 2.0, passive to active consumption, globalization and democratization of the media. Theorists that show how online media has changed the consumer behaviour and audience response are; Marshall McLuhan, who says that media has been shaped from how we receive and understand information into three different steps of Tribal Era, Gutenburg Age and Electronic Age of retribalised man. Then Chris Anderson says in the Long Tail Theory that our culture and economy are increasingly shifting away from relatively small main stream products and markets towards a huge number of niche markets.
Online media has changed consumer behaviour and audience response over time through web 1.0 to web 2.0, as traditionally media forms included TV and Radio which were passive as the consumer just received the information they were told with no interactivity with the programmes or channels. This was then developed to web 2.0 the new media forms of internet and online TV which were more active for the consumer as they could pick and choose which website they want to go on or what programme to watch when they want. This development of web 2.0 has changed consumer behaviour as it means they have become more interactive with what they consume and how they choose to do so through whichever media form. Also web 2.0 means that now the audience expect more from websites or TV as they want to be more interactive and active with what they consume, so they expect the TV programme or channels to offer them more than they had before. The development of web 2.0 and how it is more active than the previous web 1.0 shows how it agrees with the Uses and Gratification theory that we as audiences are more active as consumers as we are able to pick up what media we consume, therefore our expectations are higher as we want the media forms to produce products that the consumers want.
Online media has changed consumer behaviour and audience response over time through the change from passive to active consumption. An example of the different theories as to whether we as consumers are active or passive are the Uses and Gratification theory of 1960s which suggests we are active, or the Hypodermic Needle Model which suggest we are passive. Our behaviour as a consumer has changed as we become more active as the uses and gratifications theory states. Blumer and Katz expanded this theory in 1974, suggesting a series of possible reasons why audience member might consume a media text, these were separated into four main points; Personal relationships, Diversion, Personal Identity and Surveillance. These have changed the audiences response and consumer behaviour because as consumers we expect to relate to the media form by interacting with its information. In comparison the Hypodermic Needle Model suggests that we as consumers are still passive and that information in the media messages are injected into the consumer. This relates to the the theory by Marshall McLuhan who suggests that in the Tribal Era consumers received information/entertainment/media forms verbally therefore making it narrative based, so the audience would not question the information they received.
Online media has changed consumer behaviour and audience response over time through the development of web 1.0 to web 2.0, passive to active consumption, globalization and democratization of the media. Theorists that show how online media has changed the consumer behaviour and audience response are; Marshall McLuhan, who says that media has been shaped from how we receive and understand information into three different steps of Tribal Era, Gutenburg Age and Electronic Age of retribalised man. Then Chris Anderson says in the Long Tail Theory that our culture and economy are increasingly shifting away from relatively small main stream products and markets towards a huge number of niche markets.
Online media has changed consumer behaviour and audience response over time through web 1.0 to web 2.0, as traditionally media forms included TV and Radio which were passive as the consumer just received the information they were told with no interactivity with the programmes or channels. This was then developed to web 2.0 the new media forms of internet and online TV which were more active for the consumer as they could pick and choose which website they want to go on or what programme to watch when they want. This development of web 2.0 has changed consumer behaviour as it means they have become more interactive with what they consume and how they choose to do so through whichever media form. Also web 2.0 means that now the audience expect more from websites or TV as they want to be more interactive and active with what they consume, so they expect the TV programme or channels to offer them more than they had before. The development of web 2.0 and how it is more active than the previous web 1.0 shows how it agrees with the Uses and Gratification theory that we as audiences are more active as consumers as we are able to pick up what media we consume, therefore our expectations are higher as we want the media forms to produce products that the consumers want.
Online media has changed consumer behaviour and audience response over time through the change from passive to active consumption. An example of the different theories as to whether we as consumers are active or passive are the Uses and Gratification theory of 1960s which suggests we are active, or the Hypodermic Needle Model which suggest we are passive. Our behaviour as a consumer has changed as we become more active as the uses and gratifications theory states. Blumer and Katz expanded this theory in 1974, suggesting a series of possible reasons why audience member might consume a media text, these were separated into four main points; Personal relationships, Diversion, Personal Identity and Surveillance. These have changed the audiences response and consumer behaviour because as consumers we expect to relate to the media form by interacting with its information. In comparison the Hypodermic Needle Model suggests that we as consumers are still passive and that information in the media messages are injected into the consumer. This relates to the the theory by Marshall McLuhan who suggests that in the Tribal Era consumers received information/entertainment/media forms verbally therefore making it narrative based, so the audience would not question the information they received.
Paired Activity: Mick + Mint
Take one media form we have looked into (TV or film), and discuss how online media has changed consumer behaviour and audience response over time.
How has online TV media has changed consumer behaviour over time?
Since the start of the Gutenburg age, Consumer's behaviour towards TV has changed dramatically. For example:
How has online TV media has changed consumer behaviour over time?
Since the start of the Gutenburg age, Consumer's behaviour towards TV has changed dramatically. For example:
- Online TV has become available over the past few years in the form of Catch-up TV on demand, where broadcasters present differing forms of media to the general public through the use of browser plug-ins and built-in flash players. This has become available as TV broadcasters still have rights to broadcast a program for a certain amount of time after the first on air viewing.
- Consumers have found it easier to pirate whole series of TV programme's (CSI, Misfits etc) because of the increase in technological advancement with TV recorders. This, although illegal, makes it much easier for consumers of a series to find their products online free of charge and may save on subscriptions and bills that some channels use for revenue. Consumers would rather save money by searching (and watching) products of interest, online for free.
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