Hnery Jenkins

There is a new demand for the younger generation to have access to all media whenever and wherever  they want, so companies are trying to converge technology as much as possible to keep up with their demands.Meaning consumers reform how we receive our media and the way companies then produce them.
Herny Jekins highlights the socail and culture change ahead of technological change. Particularly culture as sharing with each other is mutaly worrying ie. facebook. There has become a culture spill over 'celebrities'.

Collective intelligence based on challenging each other and the solution if each of us answer independently than the average at the answer is more likely to be correct? This can make a good search engine like Wikipedia accurate?

It is hard to think of any place now where media is not relative as it is all around us. As technological media grows the generation will grow

Henry Jenkins

Henry Jenkins is a theorist born in 1958. He has conceived multiple theories on the direction of modern day media, and his ideas on convergence are known worldwide.

He believes that shairing ideas across a large space has always existed but now with the internet and iphones it has become far easier. He believes it is because of social and cultural development has made the urge for being able to share ideas using media prominent.    

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Henry Jenkins Interview

Collective Intelligence: In a network society nobody knows everything, but everyone knows something because we rely on others expertise from various sources for information. For example Wikipedia is a model of Collective Intelligence.

Media integrated in our lives?: Everywhere we go we are surrounded by media with such things as advertisements and news. Media is being pumped at us through the products that have come from the technological convergence.

Convergence, cultural or technological?: Social/cultural convergence proceeds the technological convergence but the technology amplifies the trends of the culture. if consumers view media texts with great difficulty then a prediction can be made as to what technical needs will occur.

Participatory Culture:
People enjoy finding out information from various different medias and then this allows them to distribute that information from a particular media text to other people to involve them in what they are doing. The success of the Obama campaign was due to participatory culture.

Henjay

Henjay is a modern day Jesus, predicting the direction our media will go in using all the power of his beard. His beard represents the significant value of the power of Jesus Christ. Despite his conviction in 1967 of paedophilia and multiple arrrests for slavery, hey then went to rehab that taught him about media convergence.

30 years on, and Henjay is now one of the most famous faces in the world. He has multiple statues made of  gold in large cities such as London, Paris, Milan and Fen Drayton.
The man is a genius, and our hero.

Discuss How Online Media Have Changed Consumer Behaviour and Audience Response Over Time?

A key way in which consumers have changed along with online media is that they now share a belief that their actions directly influence the media that they are consuming at any one moment in time or, through their ideas of what makes quality programming, have the ability to have their collective say in the creative process behind their favourite examples of media, be they of the TV programme OR film variety: it is estimated that

How consumers behaviour...

...audiences response transformed by online media in relation to the past?

in the past the consumption of media was linear this means that we had no choice in the order we viewed the content like television shows. The audiences at the time had that as there expectation but now with the internet developing and websites like 40d we can now watch shows when we want so being able to control our media consumption is now the expectation of the audiences.

How online media has changed consumer behaviour over time

during the birth of the online era, interactivity was near non-existent in the media they indulged in. However this was due to a lack in advances in technology. As internet services improved and it became possible to stream video over the internet the use of this new feature boomed and through websites like youtube it became very popular. Now television channels have "on demand" sites where viewers can watch recently aired programmes anytime they choose.